Foot Health

What Is The Point Of All This Writing?

What are you trying to achieve in your business? Are you wanting to sell your product or offer your services? What are you doing to achieve that goal? Marketing? Writing Articles?

Everything you do needs to be geared towards achieving your goal.

If you are selling products on your website then the articles that you write need to be written in such a way that the reader will want to buy from you. The advertising campaigns you set up need to do that to. The website you have needs to set up in such a way that it makes your visitors want to buy from you.

It boils down to everything that you do on-line.

Every blog that you post, every social media update needs to have that one underlying factor and that is to get more leads and sales.

If you don’t do this then you are really missing out on opportunities that could come your way. For instance if you write an article that doesn’t really tell the reader anything about your business then they will not have the urge to click through to your website and find out more about you.

If you are just writing for writing sake then stop and rethink why you are doing it.
Every action you take on-line must have a call to action. Leave a link for the reader to follow and get that free download or a free trial or whatever it is that you are offering. You are offering a free give away aren’t you?

Offering a free give away is one of the best ways of getting a new client. So make sure you have one and tell people about it, everywhere you go on-line. Every article, every blog post, every social media update and leave your name on every forum post you make.

Let people know who you are and what you are about everywhere you go.

Don’t let any opportunity pass you by. You don’t need to be pushy about it. Just leaving your name on every post you write will make people aware of you.

It’s a little like brand awareness advertising so that when someone types your name into a search engine they will see a lot of results appear with your name on them. For example blog posts you have written, videos you have recorded, articles you have written.

This will have a positive impact on the reader of your articles knowing that they are reading something from someone who knows what they are doing.

Would you like a free coaching program to show you how to implement all of this? Free unlimited email access for any questions you may have. See my website for more information and to register.

MODULE 1

CHAPTER 13

HOW TO CREATE AND SET UP YOUR SALESLETTER

1.0 INTRODUCTION

2.0 OBJECTIVES

3.0 MAIN CONTENT

3.1 How to Create Your Salesletter

3.2.0 Purposes of a Salesletter

To Get Attention of Your Prospect(s)
To Build Trust
To Make Your Letter Memorable and Personal
To Identify the Problem(s)
To Provide the Solution(s)
To Present Your Credentials
To Show the benefits
To Give Social Proofs
To Make Your Offer
To Inject Scarcity
To Give a Guarantee
To Call to action
To Give a Warning
To Close With a Reminder
3.3 Components of a Salesletter
3.4 Finally, Organize Your Salesletter Properly

3.5 Setting up Your Salesletter

4.0 CONCLUSION

5.0 SUMMARY

6.0 ASSIGNMENT

1.0 INTRODUCTION

The salesletter is likened to the human replica of your sales team, though in proxy, it perfectly does the work of a salesman. If properly crafted and set up correctly, it will work 24/7 to enrich your business with profits untold.

2.0 OBJECTIVES

To discuss:

in clear terms the correct way to write a salesletter
How to set it up once and for all to run your business without further human intervention.
The importance of a salesletter in an online business
3.0 MAIN CONTENT

3.1 How to Create Your Salesletter

By now I am pretty sure you know what a sales letter is. But for the purpose of refreshing everyone’s mind I am going to go over it once more, but only briefly.

A salesletter is the next long and extensive (but sometimes short) page that you see immediately after signing up for more information on a product or service, or after responding to a text message (sms) sent to your phone in some cases.

A sales letter is certain type of salesman sent to a prospect with the intention of convincing him or her to become your costumer i.e. to buy your product or service. In the case of Online Business, it is usually in a printable digital form. The digital sales letter may take either of these formats:

an email (usually as short as possible or
webpage (usually as long as possible).
As far as internet marketing is concern our reference to salesletter from this point forward will be more about the later rather than the former.
So please, take note of the following points as you set out to learn this vital skill in internet marketing:

- that writing sales letter is an art as well as science.

- it may take some times for you to reach the Masters’ level. But you can however compete with the masters from the onset using cheat-sheets. Yes, that is one of the advantages that internet business offers over other types of businesses.

- infact, it is advisable to use cheat-sheets when you are just starting out on your first information product or you can pay someone else to write for you as you learn along.

- you can also download or copy sales letters of other people’s products sent to you and keep them in a swipe file for learning purposes.

3.2.0 Purposes of a Salesletter

Generally speaking, sales letter is meant to fulfil the following purposes:

To Get Attention of Your Prospect(s)with Great Headline and Promises that Demands Attention. Add some ‘teasers’ that get them hooked and drag them in to read down to the end of your plot. As already mentioned above you can develop this skill over time by keeping a swipe file that collects great headlines by other marketers on your chosen market niche.
To Build Trust
Remember when buying from or selling on the Internet, all the parties are dealing with complete strangers. So you must build enough trust and bolster confidence before your prospects to be able to convince him to buy from you.
To Make Your Letter Memorable and Personal
This means giving your clients enough reasons to stay reading and long after thinking of your salesletter. Always write in the first person using active voice and never in second or third person using passive voice. Speak as if you are talking to one person directly in front of you.
For example, people selling beauty information can say ’10 top secrets of Miss United States of America Beautiful Skin and How Your Skin Can Benefit From These Highly-Guarded Secrets’, ‘I Will Expose to You the 10 top secrets of Miss World Beautiful Skin’, ’10 top secrets of Miss Nigeria Beautiful Skin That Can Suddenly Bring You to Spotlight on Your Next Outing’ or whatever market/country that you are focusing on.

You should also add colours to make your salesletter impressive and attractive.

To Identify the Problem(s)
You can use story (ies) or mention it directly as soon as possible in your opening paragraphs. Take enough time to paint a gruesome and painful picture of the problem and end up with why he/she need an urgent solution to it.
I have already noted that you should write your salesletter in the first person and it is worth repeating here that you should be in your prospect’s position while you are writing: use I and you and talk as if you are in his shoes and you know very well where it hurts him. Use informal style as if you are talking to your friend.

To Provide the Solution(s)
A succinct description and positioning of your product/affiliate product as the real solution to your prospect’s problem.
To Present Your Credentials
Your experience in the business and how many people you have been able to help solve similar problems. Aim at convincing your prospect that you are the right man to help him solve his problem.
To Show the benefits
Emphasize the benefits and not the features of your product in your bid to convince your prospect on how the product will help to solve his/her problems and take him/her from the position that he/she is now to where he/she wants to be in a specified period of time.
To Give Social Proofs
Provide them with testimonies, comments and praises from people who have used your product with positive results.
To Make Your Offer
Your price – in a step-by-step manner compared it to similar product in the same market niche. Attempt to prove to them that your offer is ten times better priced (not necessarily cheaper) than others in the market. It is a given that when selling a product your salespage should promote one product only. But even if you are selling a service or services this principle still holds.
But if you have a compelling reason to promote more than one product, make sure your universal selling point (USP) is on one product only, but you can highlight one or two other services that you are also offering on the sidelines, with extremely minimal emphasis only e.g. ads, OTO or downsales that show up just about when the visitor is exiting from your sales page.

To Inject Scarcity
I am sure you have seen those count-down buttons when you visit a web-page or have been told that the web-page will be taken down in 72 hours and that it will never be seen again by you – if you don’t buy now. There are cheap and easy ways to put that in your salespage.
Attempt to warm up your prospect from the cold mood to a hot mood that makes it easier for him to enter the buying mood resulting in his pulling out his Credit/Debit Card to buy as soon as possible.

To Give a Guarantee
Of satisfaction or money-back-guarantee. Do not be afraid to give money-back-guarantee, it will not affect your profitability. If at all, it will affect it in a positive way. Tell the prospect in clear terms that he can ask and get his money back in full if for any reason he is not satisfied after using your product.
To Call to action
Tell your prospect precisely what to do, state it in a step-by-step manner =>1. Click here=>2. Fill out the form=> 3. Make payment with this or that=>4. Check your email for confirmation or for the product, etc., etc.
To Give a Warning
Another purpose of the salesletter is give your prospect some kind of warning, e.g. the price will go up in 72 hours, etc.
Fear of loss, pains and the promise of gain are powerful basic universal motivations, so always position your product to reinforce these emotions to your marketing unfair advantage.

To Close With a Reminder
This is where you write your PS, PPS, PPPS, etc. emphasizing as briefly as possible the salient points of your salesletter such as the benefits, scarcity, the guarantee, etc.
Please always keep in mind that writing a powerful and highly successful salesletter is a science as well as an art. I have just given you the skeleton of that science, but practicing it in your business will complete the other side of the coin – the art.

Practice makes perfect.

Also remember that testing, testing, testing is the Golden Key that will unlock what works in your niche.

So start practicing these principles step by step. You will be pleasantly surprised soon, when you see yourself among the masters, and that, sooner than you had envisaged.

Always make it easy for people to contact you directly if they have any reason to do so before and after they have bought your product. Open up such channels of communication such as Email, skype, Facebook Fanpage, Phone number, etc.

3.3 Components of a Salesletter

Whichever stage that you may be in terms of your skillset, you will always notice that most Salesletter have certain recurring components and your own should not be too different.

According to Sean Ogle of Location Rebel, he always writes his salesletter with a basic format that looks like this:

Killer Headline
Good lead that draws the reader in (as in sub-headlines)
Personal video
Relatable Story
Testimonial
Buy Button
More relatable stories
Product Features (and how that will benefit the prospect)
Testimonial
Buy button
More product features
Objection Handling
Buy button
LOTS of testimonials
Buy button
Video walk through
Pricing – staggered
FAQ
Buy button
Testimonial
Guarantee
Bonus
Recap
Buy Button
3.4 Finally, Organize Your Sale Letter Properly

Let your storyline flows freely and use bullet points to properly buttress your postulations for the sake of insightful and easy reading.

3.5 Setting up your Salesletter

This is easy using WordPress page, Google Blogger or even Google Drive. Remember to set the link to the page as public or private according to whatever is your marketing strategy. Each CMS has its instructions on the setting up process.

4.0 CONCLUSION

A salesletter is another essential part of this business, it keeps working for you far and near even when you are asleep. If you as not comfortable writing it yourself, you can pay a nerd at Fiverr to do it for you.

5.0 SUMMARY

Writing a salesletter is an art as well as a science. I have provided you with the skeleton of this science. Go ahead to practice the art part of it.

6.0 ASSIGNMENT

Sign up and download 5 – 10 salesletters in your niche market and compare the format to those covered above.

Can you see some similarities and differences?

Set out to write your own salesletter for your information product now.

If you take a look around, you will notice that everything has become digital nowadays. People watch TV online, read news on websites, read e-books, connect with others on social media and even shop online. There are apps for pretty much everything and we have become dependent on technology because it makes our life easy. In this age, it is essential for a business to have a digital presence if it wishes to stay relevant. Not only does this enable a business to advertise itself on the internet, but it also offers a way to expand and grow. The question is how to build a proper digital presence?

Listed below are some great tips that you will find helpful:

1. Start with branding

You need to select an appropriate logo that can catch the eye of your potential customers as everyone wants to look at something interesting. Opt for a color theme and make sure it is a good one because you will probably use it for a long time. It is best to stick to two colors; more than two can make things messy. Typeface can also play an important role in your branding efforts. Go with something that’s a combination of modern and simple.

2. Create a website

Your website will serve as a window into the online world and every business is judged by people based on its website. Yes, you can make a website yourself as you can easily find a website template these days, but it is best to consult a professional for creating a unique and beautifully designed website. It is not just the appearance that will matter; the website should be easy to navigate, provide the necessary information and be optimized for SEO and a professional can ensure all of this.

3. Make accounts on social media networks

Every business is aware of the strength of social media these days and a business cannot ignore its importance. Nevertheless, it doesn’t mean that you must have a presence on all social media networks because there are too many and it is simply not possible to manage all. So, which ones should you choose? Bear in mind that not all social networks are suitable for every business and you should select those where your target audience is most likely to be. Make accounts on the selected networks and focus your marketing efforts there to build a presence.

4. Work on content

Building a digital presence involves allocating some resources into creating content for your website, social media posts and also a blog. Coming up with content that’s related to your brand and industry can help you in building credibility online. You can become an authority and a source of information people refer to, which is incredibly helpful as it boosts your traffic and improves your SEO.

If you look at the tips, you will notice that they all emphasize on presentation and design because you have to pull the customer to you in order to have a useful digital presence.

SEO is complex small business SEO doesn’t make it any smaller than big business SEO. You can do the bare minimum but if you don’t do all the tactics, you’re wasting your efforts. SEO requires ongoing work and is not sufficient to do it only once. There are one-time optimizations with no maintenance but SEO is an ongoing work in progress. It comprises:

1. Publishing new content regularly

2. Renewing existing pages frequently

3. Adding new links to new pages and going back to old pages

4. Adding new links to new pages and going back to old pages

5. Promoting content via channels such as social media and email

Often many times small business owners have plenty on their plate with their day-to-day activities. With the assistance of an SEO services company your site can create traffic and leads for you while you can focus on your customers. A professional SEO service provider has the best tools and the knowledge to leverage your business.

You may be at a point where you are thinking of hiring an SEO services company for your business. However, you are wondering what they do. In this segment, we will take a closer look, have a clear picture and become aware of the terms used in conversations with an SEO service provider.

On-page SEO

The efforts that an SEO services company does focuses on ‘crawlability’ and usability of your website pages. They will optimize your sections of the website that the public sees and that are read by the search engines. This comprises:

1. Content: They will make your content relevant to the keywords you are ranking for.

2. Structure: They will arrange your linking hierarchy and make search engines easily crawl.

3. Meta Data: They guarantee your page has title tags, image tags, headers, meta descriptions that have targeted keywords.

4. Experience: They will identify how engaging your page is and provide feedback for improvement from a user experience perspective.

Off-page SEO

This involved your website’s backend essentials. They will help you with:

1. Site Performance: This encompasses website responsiveness, load speed, and image size functionable on all devices.

2. Domain Authority: They will make sure you are on the good side with Google terms.

3. Backlinks: They will help you construct links to your site from other reliable websites.

Advantages of Using a Website SEO Service

Website SEO services are mandatory to enhance the ranking and visibility of the website to your targeted customers and can benefit your business. Let’s see a few benefits:

Increased Traffic

SEO Services use specialized and tested SEO optimization techniques to increase website traffic, which directly affects business profit. An SEO expert performs the audits and makes essential changes to the website that are crucial for your online business success. This means you can pay close attention to other aspects of your business, such as your product/service offer and customers.

Return on investment

When you spend on SEO services to rank your website you bring more visitors, the conversion rate will increase automatically, and you can make money most effectively.

Guaranteed Success

The expert teams have years of experience with on-page and off-page optimization of the website content. The service providers know how to achieve outstanding results quickly, and they use analytical data to ensure that efforts are going in the right way to increase your sales.

Today, we are living in the era of the internet. These days everything is done online including business and celebrations. As a matter of fact, both businesses and buyers get in touch with each other through virtual platforms. So, it is important for every business to have a virtual presence in the form of websites and blogs. If you have a small business website, we suggest that you hire the services of a good SEO company. In this article, we are going to talk about 10 industries that have been using the services of SEO professionals. Let’s find out more.

1. Professional Services

In startups, independent service providers take care of a lot of tasks. This includes experts in different fields, such as Lifestyle coaches and IT Consultants. For these professionals, Search Engine Optimisation is of essential importance, as they want to get the word out about the company they are working for.

2. Home Repairs

Today, homeowners need a lot of service providers, such as plumbers, electricians, and car mechanics, to name a few. Although these businesses are small, they have a huge demand. For these small businesses, local SEO is immensely important.

3. Medical Care

Again, local SEO is essential for other service businesses, such as diagnostic centers, physicians, and dentists. Search Engine Optimization is important for these service providers as there is a lot of competition in the medical care industry.

4. E-Commerce Websites

Professionals that offer online services, products, and classes depend on Search Engine Optimisation for the success of their business. Therefore, they have no choice but to look for SEO companies. They help these businesses design e-commerce websites and social media pages.

5. Realty Industry

Today, the demand for builders is on the rise, as more and more people are putting money into Real Estate. Therefore, the importance of SEO in the field of real estate is also on the rise. Without any doubt, real estate is a huge industry.

6. Hospitality

SEO companies have also been serving the hospitality industry, which includes confectioneries, cafeterias, and restaurants, to name a few. There is a huge competition between these businesses, which is why they hire the services of Search Engine Optimisation professionals.

7. Multi-Location Business

Some businesses have their service centers at different locations in the world. Therefore, they hire the services of SEO experts to make sure their business is visible in every region. Again, these businesses hire the services of SEO professionals to optimize their websites for search engines.

8. Pet Services

Pet service providers also require the services of Search Engine Optimisation companies. With the passage of time, the demand for domestic pets has been on the rise. Therefore, the demand for pet services has been increasing day by day. Today, there are a lot of veterinary doctors, pet Day Care Centres, and food stores for animals.

9. Green Stores

Green stores also benefit from the services of SEO professionals. This includes green stores that sell plants and the relevant staff.

10. Homemade

Over the years, the demand for homemade products has been on the rise. Some products are designed for local businesses, such as bath salts, sweets, and savories, handbags, just to name a few. This business has also required the services of a Search Engine Optimisation professional.

Our businesses also differ in terms of interface with clients. If you do “business to business” transactions, the number of people you interact with on a daily basis may differ from someone whose business relies on interacting with consumers. Appointments may be more practical in some instances than others. You have to tailor-make how you manage access to your particular situation if you are to eliminate distractions. Having said that it is important to note that some people do not mind spending the whole day at the office entertaining friends, visitors, and casual acquaintances dropping into the office whenever they feel like it. Do not be that kind of person. It sets the wrong kind of example to junior staff and can harm one’s productivity because these people take up time that you do not have and besides you want to cultivate a professional environment.

The demands of the day are enough to fill the eight working hours available unless if you tend to stay back and play catch up. How do you stay competitive in the market if there is no separation between work and play? Anybody serious about success and achieving effective results will put boundaries that are clear so that there is no confusion. Entrepreneurs are more susceptible to this especially when the workplace is easily accessible. The fact that you are your own boss even puts more responsibility on you to maintain self-discipline and self – management. I have written a whole book called, “Achieve More through Self – Leadership. In it I walk you through the practicalities of how you can get better results through managing self.

Appointments are an important way of not only managing time but managing life. They help you become more structured and productive. Some people seem not to be able to honour their appointments. I once attended a job interview that was supposed to start at 10:30am. By 11:30am there had been no communication about what was happening or when the supposed job interview was going to take place. I decided at the point that this company was probably not good enough for me to join because if you don’t respect people’s time you probably do not respect them.

You may be saying appointments are just not for me yet you never rock up at the doctor, dentist, lawyer or hairstylist without an appointment. Why is that the case? Because you simply won’t see the dentist without an appointment. They have given you conditions acceptable to them. We tell the world around us how to treat us by what we allow.

Some people are always available when you want to see them. If you are always free to see people at short notice, you are probably not that organized. The one who owns a diary will manage the one who doesn’t own one. Why? Because the one without the diary is always available, even though he is very likely to forget important meetings, dates and engagements because of a lack of organization. I used to have a boss who kept a diary and whatever you promised to do in the line of work, he would write down, including the day and time you said he would have it by. You would of-course forget because you didn’t record it like he did and when the time to deliver comes, guess who would be found wanting. It was then that I decided that I do not commit to an action that I am not willing to write down because, what’s written gets done!

You may be saying, “what if my business feeds off the “walk-ins? The fact that your business relies on walk – in customers should not be an excuse for disorder. Sometimes those who drop in unannounced may indeed be potential customers, suppliers, cold-calling salespeople, and even worthwhile business contacts. There is nothing wrong if the call is beneficial to you and your business but I believe there must be a structure and way of doing things that follows certain pre-set principles. I remember seeing a poster in an office that said “if you don’t have anything to do please don’t do it here”. It’s humorous yes, but true. Appointments help to structure your day and helps you allocate time to what’s important. This means you can focus on your most important asset: the paying customer. There is nothing as bad as walking into a place wanting to do business and staff are inattentive because there is just a demand on their time. I am more understanding if the personnel are not busy entertaining social visits at work.

In conclusion, you know your business situation better than any of us. All we can do is make recommendations that will enable efficiency that leads to growth. Some of you may actually need a personal assistant who will put order in your office and focus on the things you are not willing to do that will enable to focus on the highly value things you ought to do such as running a business.

Do you think successful people are just plain lucky?

Successful people did not become successful because they were lucky.

They did not achieve success by accident. Being at the right place at the right time, meeting relevant people, reading the appropriate book, did not come about accidentally or by luck.

Luck is brought about by Labour Under Correct Knowledge.

Successful people prepared themselves. Instead of giving up on anything they started and wanted to achieve they got stronger by learning more.

Success is a methodical, orderly and deliberate process of deciding what you want to do with your life, what are the steps that you need to undertake to get you there, and lastly what you will do once you get there.

One of the most important aspects, if not the most important aspect to success, is the ability to visualise your successful outcome and stay focused on it until you achieve it.

“Imagination is more important than knowledge, knowledge is limited.” – Albert Einstein

Successful people understood the potential power behind knowledge, yet they also understood that, for them to close the gap between where they are and where they wanted to be, they would have to piece together the enigma that is most often referred to as “life”.

They had to build a picture, a vision, of success in their mind, and then go about taking action on creating that envisioned life.

In much the same way, you have to be serious about your present and future, you need to have the knowledge that is required so you, too, may close the gap: you need to be and remain determined to devote yourself to taking massive action to build your business of succeeding in life.

You, too, will need to see the end, your dream and destiny that you desire in your mind’s eye. It is up to you to take the necessary and relevant action to make it all happen. It’s just like going to the doctor with a particular health problem.

The doctor may prescribe a medication for you to take four times a day, yet he cannot be there with you to ensure that you are taking the medication.

It comes back to deciding to be responsible for your life.

Have you noticed how it all stems from that one attitude? Being responsible for your own life.

Your success, your being responsible 100% for you to live your dream life starts here.

When you accept 100% responsibility for yourself and your current life situation, you will have the power to move towards those things you truly desire in life: which is success in all areas of your life.

This life-changing article is about possibilities and opportunities, knowledge and tools. It will help expose your unique course in life.

It will inspire, support and motivate you to excel, to do what successful people do, to have all that successful people have, and to become a shining example of a successful person.

Here, you’re not being told what you couldn’t do, instead you are being told to shoot for the stars. And above all, you are being shown how to shoot for those stars.

“A person is what he thinks about all day long.” – Emerson

Interesting thought, wouldn’t you think? So much so, it’s worth repeating: “A person is what he thinks about all day long.”

Success and happiness cannot happen if you possess the same old thoughts and beliefs.

If you do not change your mind, if you do not get rid of the unsupportive thoughts and beliefs, you will inevitably remain stuck in your old ways. Not much, if anything, will change.

Let’s give you a quick overview on how change comes about:

Your BEHAVIOUR, how you act (or perhaps do not act), controls your success or failure. Your ability to attain high levels of success is dependent upon your actions and behaviours. Your results are the outcome of your behaviour. Now let’s consider where your behaviours come from and what controls them?

Your FEELINGS command your behaviour. Every action that you take is first filtered through your feelings that reside in your subconscious mind. How you feel about something determines what you do and how well you do it. So where do your feelings come from?

Your ATTITUDES create and influence your feelings. Your attitude is your perspective from which you view life. Whatever attitude you have about anything will affect how you feel, which, in turn, affects how you act. Where do your attitudes come from?

Your BELIEFS create, control and influence your attitudes. What you believe about anything will determine your attitude about it, which will create your feelings, and then which will direct your behaviour and action. Belief patterns are so powerful that two people who are in the same situation could perceive things completely differently. It only requires us to believe what we see and how we see it. We all have thousands of beliefs – big and small. And where do your beliefs come from?

Your THOUGHTS create, control and influence your beliefs. Your thoughts are real and are immensely powerful. Everything you accept from the outside world and everything you feed yourself from within is a product of your thoughts. Everything starts as a thought.

So, it goes without saying you need to learn to control your thoughts. And when you do, you will automatically control your beliefs, your attitudes, your feelings and, consequently, your behaviour and actions.

The big secret to success:

Learn to control your thoughts and you will influence your behaviours and actions. It’s all a mind-set. That’s what we’ve been saying all along.

Success is predictable and is not achieved by accident.

Have the mind-set of the successful people and you will achieve success. Believe and it is yours!

“There is a great future in front of you, you can leave your past behind.” – Joel Osteen

Science of success experts have concluded that the brain is a goal-setting organism.

That is fantastic news for us: for whatever goal we give to our subconscious mind, it will work for us day and night, 24/7, to achieve it for us; to make it a reality.

The principal breakthrough that scientists made was that we do not need to waste our precious time and effort trying to change old thoughts and behaviours: we just simply create new ones.

And the other discovery they made was that we can continue to create new thoughts, new memories, new behaviours, new skills, and learn new things for as long as we are alive on this earth.

Now, with the new discoveries in recent years, it has been scientifically proven that our capacity to achieve and succeed literally has no limits.

Our brain has the capacity to continually learn during our entire lifetime.

Our brain can form new thoughts, can have new memories, and can learn new things by the millions, no matter what your age is. By the millions.

That’s how many new things we can learn, that’s how many new skills we can learn, that’s how many new thoughts we can have, that’s how many new behaviours we can adopt.

This is encouraging because there is no limit on your capacity to achieve new things.

No limits whatsoever for the human brain to learn, memorise, develop, achieve and perform at higher levels than ever imagined. It makes no difference what your age is: you are capable of learning anything new that you want to learn.

That adds to what we spoke of earlier: no more excuses.

“The future belongs to those who prepare for it today.” – Malcolm X

Your brain has the capacity to achieve way beyond what was ever thought possible. So now is the time to break out of your limited thinking and start dreaming big and imagining unlimited possibilities.

Becoming successful is not impossible.

It is a choice you make through a decision. Every day, step-by-step, you may climb the mountain of success if you’ve decided to do so, if you’re committed to accomplish what the others think impossible.

Design your future now.

Prepare to receive what you desire.

Thanks to the phenomenal advances made in cognitive science and the development of NLP (Neuro-Linguistic Programming), personal change, personal transformation, has come a very long way.

In fact, personal growth is no longer a mystery.

NLP has brought to light that change, transformation and growth can be fast, reliable, and even fun. It has shown us that we do not need to spend thousands of hours slaving away to increase our creative-thinking abilities.

By practicing a few simple exercises and applications, you can start your creative juices flowing, and you may even amaze yourself at the quality and quantity of good ideas that you can come up with to expedite your success.

It can allow you to achieve something you seek within days and months as opposed to years and decades. That’s the power of the progress science has made on how the brain works, and also how you can have your mind to be your best ally in achieving anything you want.

Learn to live as you like by no longer living as you dislike.

Are you ready to get on the road to success and fulfilment?

Bear in mind, much like everything else in life, success requires practice and massive, consistent action.

“Success doesn’t mean the absence of failures; it means the attainment of ultimate objectives. It means winning the war, not every battle.” – Edwin C Bliss

Do you feel as if you’ve outgrown your circle of friends? Perhaps you do not feel safe or understood any longer. There may be fewer and fewer things you can share with people in your habitual circle, and it leaves you feeling lonely or isolated. If so, you are not alone. Welcome to one of the core dynamics of continuous growth!

As we continue to evolve, many of us struggle with a sense of not quite fitting in with our traditional community or tribe: we may have expanded or changed beyond the borders of tribal norms, and no longer find the same sense of belonging there. Other members may have tightened the tribal rules to foster a sense of security. As a result, we may feel a sense of disconnection or alienation.

In truth, each one of us belongs to many tribes simultaneously: there is your original tribe – the family you were born into – and then there are all the communities of choice you have joined: your work tribe, your social circles, your faith-based community, your neighborhood, and more. These communities are not static; they are in continuous flux because they consist of individuals who are in continuous states of change. When there is a lot of change happening in either the individual or the community, a sense of dissonance results.

How are we to deal with this? First, it is important to recognize that tribal allegiances were historically forged for survival. They were adapted over the course of centuries to ensure the safety and survival of the group. Survival required that individuation be sacrificed for the trade-off of security.

In modern society, the tables are flipped. Whether we enjoy it or not, change is essential for survival at every level of being. The pace of change is driven by technological advances and happens with increasing rapidity: sociologists estimate that more change has taken place in society over the course of the past 100 years, than in the totality of the previous 6,000 years. Individual adaptation now is a requirement for survival, and the pace of individual change does not always match the pace at which our various tribal communities evolve. The resulting dissonance can cause intense friction and pain.

Dissonance also results from confusion between the concepts of ‘connection’ and ‘community.’ We tend to equate one with the other, when they really relate to different qualities. Connection relates to connectivity: the objective physical technology or media that enables us to build community, but which does not represent the quality of that community. Connectivity simply offers the opportunity to connect with others through internet, texting, phone calls, or any other social networking options.

Community is the result of building relationship through meaningful interaction over time. There is no shortcut; it is a process that develops when bonds of trust and intimacy are nurtured and honored.

And here lies a caveat: When we confuse connectivity with community, we depersonalize the sacred nature of true community and start relating to people as objects. Instead of developing intimacy over time, we collect friends on social network sites or try to buy people’s allegiance. Yet friending is simply an act of connecting; it does not create intimacy.

In fact, social experiments indicate that technologically dominated connectivity results in alienation and social collapse over time. In a groundbreaking social experiment conducted by Josh Harris, one of the founders of social networking on the internet, he found that the more people’s private lives were exposed by 24/7 technology, the more their sense of intimacy and relationship deteriorated until the community collapsed in violence and self-destructive behavior.

It is time to revisit our concepts of community so we can create tribes that offer a true sense of intimacy and belonging.

In his 1987 book, The Different Drum: Community Making and Peace, psychologist M. Scott Peck described several core characteristics of true community. Beyond the obvious components of inclusivity, commitment and participatory consensus, Peck pointed out the quality of embracing diversity through realism. When each member contributes their unique viewpoint from a place of humility and goodwill, the community benefits from a broader perspective in which to better grasp the full context of a situation. In other words, mutual tolerance helps members to embrace one another’s different viewpoints as an integral part of the whole, instead of imposing a forced compliance to groupthink or cohesion.

In an environment like this, members experience and express compassion and respect for one another. They allow others to share their vulnerability, to learn and grow, and to express who they truly are. When conflict arises, they learn to resolve it with wisdom and grace. Members listen to and respect each others’ gifts, accept each others’ limitations, celebrate their differences, and commit to find solutions together rather than to fight against each other. Indeed, the true spirit of community is the spirit of peace, love, wisdom and power. The source of this spirit may be seen as an outgrowth of the collective self or as the manifestation of a Higher Will.

Does this description of community sound spiritual to you? It is indeed, because Spirit is the common denominator among all of us, regardless of how separate we feel from others.

As human beings, we often experience a socio-economic sense of separation from others because of different opinions, beliefs, expectations, language, culture, or interests, since each one of us expresses these in a way uniquely different from anyone else. And still, we continue to differentiate! In this ongoing process, we continue to evolve or devolve in response to life. A community that felt like a good fit last year may no longer work today; the places where we felt embraced, now may suffocate us. Over the course of a lifetime, we can expect to outgrow and change allegiances to many of the tribal communities we once belonged to.

And yet, when we transcend the layers of physical appearance, mental beliefs and socio-economic conditioning, we find in the presence of Spirit a common denominator in everyone around us. Perhaps it is time to expand our tribal definitions to embrace a spiritual community that includes all of mankind as children of God.

Mother Teresa admonished her nuns to see Jesus in every leper they encountered, to find His presence as they looked into the eyes of the homeless. When we can look past the issues that divide us to find omnipresent Divinity in each other, we will uncover the foundations of true community.

Spiritual community transcends all socio-economic borders, beliefs and backgrounds. It is inclusive because it operates on voluntary self-responsibility and mutual compassion, and its doors are open to everyone.

Building this type of community takes time: time to listen, to hear, to respond and to participate. Take a few moments to read the description of spiritual community again. Then, make time in your life to foster that type of connection with people who matter to you. You are one of the architects of community in your life, and you can participate in building a tribe where you belong.

What would happen to you if your home life was more organized than it is right now? Can work-life balance be achieved? What are the tools at our disposal? Could scheduling appointments and keeping them at home help us save time and prioritize?

What is the challenge we face? I sometimes find that time spent at home can be the busiest time, especially in the times we live in. Imagine someone working from home, home-schooling children, and sometimes even doing a side hustle. Imagine also the full-time home-based entrepreneur. How do they manage to do all they need to do in a day?. We are living in a time when many entrepreneurs and even company employees have adopted work- at – home culture. This comes with its challenges as the lines become blurred between home and work. These blurred lines and constraints on the limited resource called time result in over-worked, under-rested, burnt-out individuals. Whilst good time management has been encouraged and indeed, embraced in the workplace, I believe more needs to be done in changing the mindset for the elusive work-life balance to be achieved.

What are the tools at our disposal? To manage time effectively at home, there are many interventions one can employ including setting goals for the day, prioritizing wisely, setting a time limit for every task, organizing oneself, and instituting the discipline of appointments. Yes, an appointment at home! We can spend time pontificating on the pros and cons of each intervention, however, I believe we need to focus on appointments and see how this can powerfully change the course of one’s day regardless of whether it’s a workday or weekend. Life is busy as it is without any intrusions. The question is how do you handle the one who announces that they are at the gate. These can be friends, neighbors, a salesman of some product you do not even need. I am not promoting regimentation here but rather a culture of filling your day with what’s important. Everything that we succeed at is because we carefully plan and execute it. I am a firm believer that you cannot manage time if you do not manage yourself thus I implore you to incorporate planning and appointments into your repertoire. I am not talking about something I do not do. I have to achieve many things in a day therefore I set appointments with my work, others, and myself.

Could scheduling appointments and keeping them on the home front help us save time and prioritize? Whereas we have established that it is a normal business practice to set appointments and keep them, we need to abandon the liberal open-door policy of allowing all and sundry to have access to us as and when they please on the home front. Please understand where I am coming from. We each have greatness within us but for us to achieve it we need to culture great habits. Employing the use of appointments at home and seeing only those people you had agreed to see removes non-essential encounters especially during the most productive hours. I know this will vary with culture, geographical region, or even level of affluence, whether you live in a low density or high-density residential area, but doesn’t negate the need to be organized and effective. Controlling access determines how organized you are and how well you will work and rest when the time for scheduled rest comes.

What do we need to do differently? We need to be disciplined and diligent, learn to say no, now is not a good time, let’s make an appointment for next week. What are the benefits of this approach? You are not always fire-fighting to meet deadlines, You are not always tired because you have not taken time out to rest. You have set aside enough time to spend with your loved ones or a loved one. If you are a busy person, I am sure you appreciate what I am saying. Whether it’s time to work uninterrupted, family time, or “me-time”, it takes some kind of order to enjoy it.

I am not saying that those that come unannounced are bad people. No, not at all, they probably are people you enjoy spending time with. Nevertheless, there must be prior communication so that you can attend to your visitor(s) when it is convenient for both you and them. It can be quite disrupting and a whole day can just pass by without achieving anything that you had planned to do.

As we grow older we begin to appreciate that rest and recovery need to be scheduled. The fact that I am relaxing doesn’t mean that I don’t have anything to do. One therefore cannot assume that just because you are at home you are available. Maybe you have scheduled that time to rest. That is important. You need to make an appointment with yourself, spouses need to also set aside time for each other. Parents need to schedule a time to spend with their children. When you have some sort of order in your life you determine who sees you and who you see. It also means that your relationships will be healthy and that makes you a happier person.

In conclusion, I believe that the work-life balance can be achieved. There are many tools at our disposal just like it is in the workplace.I believe we could do more and be happier if we are disciplined enough to make only the commitments we can keep.I am certain that setting appointments and keeping them at home help us save time and prioritize.